Flash: Phase 5 - Aggregate

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Review findings and adjust strategy as required

We bring everything together during the Aggregate phase. We finish off our final tasks and write up our findings into a single document. We’ve undoubtedly gained a lot of insights over the course of the programme but now it’s about condensing and presenting those findings to your stakeholders. The main activities are listed below.

1. Review the feasibility/risk analysis results and build into your business plan

While we might not have the answer to everything we will have a solid strategy in place to mitigate any potential risks with a high likelihood. Our top priority is to find answers to these tough questions so that we can show the strength of your idea.

When writing up our risk analysis we highlight the main risks, their severity as well as our mitigation strategies. We’ve created a simple template to help us capture this information. The team required to overcome the level of complexity will also help your financial forecasts.

2. Make the necessary adjustments to your designs and prototype

Once we’ve completed our user testing sessions we make the final tweaks to our UIs. These changes focus on decluttering the proposition and ensuring consistency throughout the product. You’re going to be telling a story with this prototype so it’s important we keep it simple and harmonious.

Secondary screens and states offer diminishing returns so it’s imperative we remain focused on your core value proposition. This focus ensures your users are able to easily navigate through your product. If we feel there is a lot of value in your secondary screens it is likely that we will use our wireframes to showcase these screens.

3. Tweak the landing page and run further campaigns to generate sign ups

Now that we have defined your UIs we add them to your landing page to help improve the conversation rate through increased credibility. Showcasing your product also helps you to gain greater exposure as early adopter websites will now feature your product which means more sign ups and feedback. The more feedback you receive the quicker you can validate, iterate and improve your offering.

It’s now time for another tweak to your campaigns to maximise your return on investment. We should have a good amount of data at our disposal to help improve the quality of these campaigns. It also allows us to target those who are most likely to convert. Cost per click and acquisition cost should both see a reduction at this stage. These final figures are going to be central discussion during investment discussions.

4. Conduct a final round of user testing to validate new assumptions

As we’re wrapping everything up we want to have some social proof that your proposition is right for the market. It’s time to take our final prototype and landing page to your research group to record their reactions.

It’s more important than ever to avoid leading questions at this stage. We want credible and authentic answers as this is going to be the offering you take to market. Framing questions to obtain positive responses only sets you up for a large and costly failure. Remember the cost of validation is now less than the cost of regret.

Once we’ve conducted our final round of testing it’s important to put all our research notes into one document. The purpose of this is to showcase how we’ve honed in on a successful product throughout the programme by adapting to the insights derived. A proposition/satisfaction timeline is a great way to visualise this.

5. Prepare your pitch deck and outline team required to deliver the product

A pitch deck helps to present our findings and proposition in an organised and visually appealing manner to potential investors, clients, and partners. It’s the ultimate way to share how your vision came about and how you plan to execute on it.

Different investors will be looking for different items so it’s important to have a well rounded pitch deck. A tangible and obtainable market, a solid product offering, the founding team and the level of investment required are prominent requirements for all investors. Our experience and extensive network has allowed us to create a template which delivers the correct information in the right format.

It’s important to keep your pitch deck concise and we recommend using an appendix for any items that show your method but do not succinctly convey the outcomes.

Now you’ve completed Flash it’s time to check out Strike. Read more here.

 

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